CSR India

Adani Wilmar’s Fortune SuPoshan Marks Poshan Maah with Outstanding Success in Battling Malnutrition

Adani Wilmar's Fortune SuPoshan

Adani Wilmar Limited (AWL), one of India’s major food FMCG businesses, is thrilled to announce the overwhelming success of its Adani Wilmar’s Fortune SuPoshan Project in its fight against malnutrition and anaemia during Poshan Maah (Nutrition Month), which began this week. The project, which began in 2016, has made remarkable progress and achieved encouraging results in improving the health and nutritional status of children under the age of five, women of reproductive age, and adolescent girls in six Indian locations: Bundi (Rajasthan), Godda (Jharkhand), Raigarh (Chhattisgarh), Dhamra (Odisha), Haldia (West Bengal), and Tharad (Gujarat). 

The final evaluation, conducted by Iotalytics Research and Analytics Pvt. Ltd., a private research institute based in New Delhi, revealed the impressive impact of the Fortune SuPoshan Project interventions and the significant progress made in addressing malnutrition among children under the age of five in the aforementioned six sites. 

The findings emphasized the project’s success in eliminating malnutrition, with a total population of 415,694 people spread over six sites. It evaluated the outcomes in 315 communities, involving 582 anganwadis and 190 Sanginis, who are local community women volunteers. The findings show that the community’s well-being has improved significantly, with 26,204 children, 70,620 mothers, and 26,306 adolescent females receiving assistance and experiencing favorable changes. This effort has benefited 77,326 households. These encouraging findings highlight the usefulness of targeted treatments and joint efforts in combating malnutrition and enhancing community health.  

Adani Wilmar’s Fortune SuPoshan

“It is heartening to share the end-line evaluation results of six sites in Gujarat, Rajasthan, West Bengal, Jharkhand, Chhattisgarh, and Odisha, in the second phase (2018-23) of Fortune SuPoshan,” said Dr. Priti Adani, Chairperson, Adani Foundation. The project has proven critical in closing information gaps and building a more informed, motivated, and active community. I commend the efforts of the site teams, particularly our SuPoshan Sanginis, in promoting the 1000-day life cycle and breaking the intergenerational cycle of malnutrition. 

“The Fortune SuPoshan Project reflects Adani Wilmar’s vision of a healthy growing nation,” said Mr. Angshu Mallick, Managing Director and Chief Executive Officer of Adani Wilmar Ltd. We hope to touch the lives of every Indian, allowing them to live their lives to the fullest, so making India stronger, healthier, and more productive. I am pleased that this assessment report has resulted in some critical information emerging at a critical time, which stimulates us and even lays the path for future efforts to treat malnutrition and anaemia. 

However, the project’s influence extends beyond child nutrition to include different areas of maternal health, newborn and child feeding patterns, adolescent knowledge and practices, and WASH (water, sanitation, and hygiene). The evaluation findings highlight several good outcomes, including significant improvements in ANC (antenatal care) checkup rates, iron folic acid consumption, institutional births, breastfeeding initiation within one hour, and enhanced nutritional diversity among program recipients. It also includes family counseling, focused group talks, village-level events, a nutrition garden, and cookery demonstrations. Surprisingly, therapy sessions, followed by nutrition gardening, have proven to be the most successful methods for behavior change.