ASARA Programme – Leave noone behind with Safe Delivery
ASARA Programme – Over the past 15 years, the Indian government has implemented a number of programmes to improve mother health, mostly by providing financial incentives to increase institutional births and expand public health services. As a result, the proportion of institutional delivery has greatly expanded, though unevenly across regions and socioeconomic groups. 8.6% of India’s population is made up of tribal people. The health outcomes of India’s tribal population and its non-tribal population differ significantly. Tribal (indigenous) populations have exceptionally low rates of institutional births. These inconsistencies show that a fresh approach is required to deal with the maternal health problems facing the Tribal population.
By locating and addressing the gaps, Piramal Swasthya seeks to help government activities. The organisation works to lower the rate of maternal and neonatal mortality. The goal of Asara, a Piramal Swasthya initiative, is to reduce maternal and newborn mortality. Piramal Swasthya has been offering medical treatments to Vishakhapatnam’s tribal region through its ASARA Programme (Vizag). The program’s objective of helping the tribal people get better health outcomes is nicely encapsulated by the word “ASARA,” which in Hindi means “support.”
One of India’s largest non-profit organizations, Piramal Foundation, has a health care division called Piramal Swasthya that focuses on providing basic public health care with a focus on improving maternal, child, and adolescent health and reducing noncommunicable diseases (Diabetes Mellitus, Hypertension, Oral, Breast and Cervical Cancers). Piramal Swasthya employs innovative approaches, such as upgrading the current healthcare system and advocating for improvements, to close the last mile gap in the delivery of primary healthcare services.
A primary healthcare system is offered via the ASARA Programme, which was launched in 2011. Government and other private hospitals get secondary and tertiary healthcare. The initiative was successful in its fifth year of operation, with institutional deliveries increasing by 50% and no incidents of maternal death. Where it is most needed, the Asara team offers high-quality, sustainable healthcare in India’s rural and tribal regions. To reach more people and build healthier communities, their dedicated grassroots team works with the government. The effectiveness of the programme depends heavily on consistency and the organisation of programmes at regular intervals. The team at Piramal Swasthya, supported by skilled medical personnel, develops smooth systems and gets hands-on to supervise therapy till it is finished, guiding each patient and attending to their needs.
Case Study: Kusum Kumari, the Beneficiary
Kusum Kumari is a member of the G. Madugula Mandal Tribal Community in the village of Palamamidi. In April 2018, G. Madugula Mandal was added to the programme. There are 381 habitations in this Mandal, and there is a high rate of malaria, which is harmful to expectant mothers. Due to the low literacy rate among women in this Mandal, they are often unaware of health and dietary issues.
A total of 27,224 individuals in 163 habitations have received health and nutritional assistance from the ASARA Programme. The 10th of May was a significant day for both the Tribal community and the ASARA team working in the G. Madugula Mandal. The expectant Kusum Kumari’s husband called the ASARA team to ask to transport her to the PHC for birth. In 30 minutes, the crew brought an ambulance to the neighbourhood to transport the woman to the closest PHC.
The ASARA crew won the admiration of government officials with their tenacity in the face of difficulty. The media praised their efforts as well. The project manager for the handbook commended the ASARA team’s efforts and quick response under such trying conditions. He promised to keep collaborating with the ASARA group in the future.
The Vishakhapatnam district initiative, which started in 140 habitations ten years ago, has since grown to 950 habitations over seven mandals. The project’s objectives included increasing institutional deliveries and reducing maternal mortality in hard-to-reach regions. As part of the initiative, all pregnant women residing in certain villages receive prenatal, postnatal, and nutritional care.
Under the aspirational district’s transformation initiative, NITI Aayog is urging the adoption of several Piramal Swasthya Health Care practises as part of plans for the delivery of healthcare services. The “Inclusive Health Access Award” was given by USAID to Piramal Swasthya’s high-impact platform. Chintapalle, Paderu, and other mandals in Vizag will now be added to the ASARA Programme project. Additionally, nutrition and related topics will be covered.