Bharti AXA Life Initiates Financial Literacy Campaign
Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s largest business groups, and AXA, one of the world’s largest insurance companies, today announced the launch of its financial literacy campaign ‘InspiHE– enabling an empowered future,’ a special initiative to spread financial awareness among women and enable them to make informed financial decisions for a secure future.
According to research, 55% of women do not make well-informed financial decisions, and 59% of women do not have health or life insurance. Bharti AXA intends to improve this situation gradually. In honour of ‘International Mother’s Day’ and the upcoming ‘International Day of Families,’ the organisation has launched an initiative to empower women, particularly moms, by teaching them the fundamentals of financial planning and saving in order to ensure their future.
The basis of empowered women, particularly mothers who are generous providers in society, is financial literacy. This programme will assist parents in preparing for crises, dealing with increased living costs and inflation, making confident financial decisions, and modelling financial independence for their children.
Bharti AXA Life
“Bharti AXA believes in equality and has always supported efforts to empower women,” stated Mr. Parag Raja, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance. We hope to educate a bigger female audience about the need of financial literacy with this campaign. We at Bharti AXA Life are committed to strengthening society by raising awareness about the importance of financial security for all, and we want to achieve this goal with this campaign. We’ve also reached out to our social media followers and consumers, asking them to join us in this campaign.”
“At Bharti AXA Life Insurance, our brand promise is to #DoTheSmartThing,” said Ms. Geetanjali Kothari, Head of Marketing. “Across all of our services and activities, we believe in assisting clients in making smarter decisions.” We’re thrilled to learn more about the ‘InspiHE‘ campaign, which strives to empower mothers and instil the concept of equality in families. By participating in this initiative, we intend to assist people in making better financial decisions. We think that our programme will assist us in raising awareness and developing a more meaningful and purpose-driven relationship with our female clients.”
Read more Skill Development News on My CSR India.