Breaking Gender Stereotypes – The Indian e-commerce business has experienced unprecedented growth, fundamentally altering the way individuals satisfy their daily requirements and setting the groundwork for a cutting-edge future.
While the focus of this shift is generally on the customer-facing components, one essential component that sometimes goes ignored is logistics—the backbone that ensures seamless delivery. Logistics has traditionally been a male-dominated industry with little female representation.
To address this gender imbalance and embrace diversity, many organisations are actively recruiting and empowering women across all divisions, resulting in a significant rise in female participation across industries.
Organisations are making significant efforts to train women and raise awareness of the numerous job opportunities available in the logistics business. One of these trailblazers is a Delhi-based company called “Even Cargo,” which is recognised for being India’s first logistics company composed entirely of women. This one-of-a-kind initiative has gained global appreciation for its attempts to dispel gender stereotypes and give possibilities for women in a typically male-dominated field.
Breaking Gender Stereotypes
Many firms are aggressively recruiting and empowering women across all divisions to solve this gender imbalance and embrace diversity, resulting in a considerable increase in female participation across industries.
Organisations are working hard to train women and create awareness of the many job opportunities available in the logistics industry. One of these trailblazers is the Delhi-based company “Even Cargo,” which is known as India’s first logistics company made up completely of women. This one-of-a-kind initiative has received worldwide acclaim for its efforts to break gender stereotypes and provide opportunities for women in a traditionally male-dominated industry.
Yogesh Kumar created Even Cargo with the intention of helping women to enter traditionally male-dominated sectors.
Cargo, an e-commerce logistics firm, hires only women from underrepresented communities. These ladies are taught self-defence, customer service, and scooter operation. Yogesh’s ultimate purpose is to empower women, achieve gender equality, and improve women’s safety in public spaces by providing them with jobs.
Yogesh was touched by a horrible occurrence that occurred in 2012, when he was a young engineer and witnessed a young woman brutally victimised by a bunch of men committing sexual assault on a bus. This event provoked nationwide demonstrations calling for action to safeguard women’s safety in public spaces.
It forever transformed Yogesh’s life, encouraging him to quit his engineering profession and instead pursue a degree in social entrepreneurship. His principal focus switched to empowering women in developing countries.
This trailblazing firm is on a quest to refute the generally held idea that seeing women riding scooters and carrying packages throughout the city is odd. Their unshakable aim is to empower women and provide them with the skills they need to pursue occupations that challenge established conventions, ultimately eliminating preconceptions connected with gender-specific industries.
India has a long way to go to secure women’s safety in public. Even today, many families are unwilling to allow their daughters to work outside the home. Even Cargo had a difficult time recruiting women to work in logistics.
As a result of current social beliefs, women were discouraged from pursuing jobs as delivery professionals. Despite these obstacles, Even Cargo was able to assemble a dedicated workforce.
They began with two ladies and have since expanded to 150 girls who provide effective delivery services for major e-commerce enterprises. Recognising the significance of safety, the women of Even Cargo receive self-defence training from the Delhi Police.
It forever transformed Yogesh’s life, encouraging him to quit his engineering profession and instead pursue a degree in social entrepreneurship. His main focus switched to empowering women in developing countries.
Yogesh has during the last three years led a number of gender-focused initiatives in the Delhi area. He founded Even Cargo in 2016 after realising that providing economically disadvantaged women with respectable career opportunities will help them overcome poverty. He also hoped to instil confidence in them so that they would be able to overcome preconceptions and pursue traditionally male-dominated fields of work.