Eighth Edition of Samsung E.D.G.E Campus Program launched

Samsung E.D.G.E Campus Program

Samsung E.D.G.E Campus Program – Samsung India today announced the eighth edition of its pan-India campus program Samsung E.D.G.E, which invites young minds from India’s top institutions to work on real-world problem statements, giving them the opportunity to learn from Samsung’s top leaders and come up with unique solutions to the problems. 

Students from 35 institutions, including prominent B-Schools, engineering colleges, and design schools, will take part in the event, which will take place on multiple campuses. 

The program will be divided into three stages, with the first round focusing on ideation. The team members are expected to work together to create an executive case summary based on extensive research and analysis. Following the campus stage, 45 shortlisted teams will go to the regional round, where they will deconstruct the case study and submit and present detailed solutions. Following the conclusion of the regional phase, the top ten teams will be chosen and mentored by Samsung leaders on their individual ideas. These final ten teams will then participate in a National Round, with the top three teams being named winners. 

Samsung E.D.G.E Campus Program

Each team shall consist of no more than three students from various disciplines. Each team will showcase their one-of-a-kind solution, demonstrating cutting-edge creativity and leadership abilities. 

“Innovation is at the heart of everything we do at Samsung.” Samsung E.D.G.E. has proven to be a platform that has enabled students to present their creative solutions and affect change in the corporate world over the years. As we enter the eighth edition of the program, we are confident that the emerging talent participating in this initiative will create innovative answers to business difficulties,” stated Mr. Sameer Wadhawan, Head of Human Resources at Samsung India. 

In 2022, 2620 teams from around India took part in the program to present their unique solutions. Team Transcendence of IIM Bangalore won for proposing a new and unusual approach to driving the adoption of IoT devices among Indian customers. Team Srujan from NID Bangalore came in second place for exhibiting their design solution that uses gamification through full-motion video to enable modern means of direct engagement with consumers. IIFT’s Team G.U.G. took third place for offering a solution that allows consumers to experience the linked devices ecosystem through an in-store smart home model and a Metaverse experience store. 

Samsung E.D.G.E., which began in December 2016, is a first-of-its-kind campus initiative that gives an opportunity for students to learn and grow.