HCL Foundation – My E-Haat Display Center

HCLTech Foundation, the company’s CSR division, opened the first-ever My E-Haat Display Center in Noida, Uttar Pradesh, India. The Display Center was officially opened by Dr. Nidhi Pundhir, Vice President and Director of the HCL Foundation, and Ms. Aoife Walsh, Senior Director of Global Thought Leadership at HCLTech.

This Display Center is an expansion of My E-Haat, an online storefront founded by the HCL Foundation in 2021 to assist local residents and craftsmen in showcasing and marketing their goods and being present at the hub of the value chain. The goal of this portal is to support the handmade economy and the notion of artisan-to-business and artisan-to-customer relationships.

One thousand objects are on show at the My E-Haat Display Center, which highlights the stories of local towns and artists around the nation. The facility also has live handloom weaving demonstrations, displays of other handicrafts like Madhubani paintings, artisans’ crochet creations, and a special area for the Samuday Craft goods made by the HCL Foundation.

My E-Haat Display Center

Additionally, the Display Center offers programmes for skill development and artisan training. It has a specialized photography studio and enables centralized inventory support and product quality control support. Additionally, My E-Haat facilitated the registration of 1000 craftsmen for artisan cards, which provide access to a variety of services like simple financing, design assistance, exhibition opportunities, and eligibility for other government programmes.

Five My E-Haat clusters will have access to craft mark certification as part of the first phase. This audit-based authentication system certifies genuine handicrafts after careful examination of fair practices, ethical sourcing, and authentic craft procedures. Additionally, KOSHA, a technology-based craft identification system employing blockchain technology, IoT, AI, and cloud computing, informs the client about the product’s maker, the product’s location, and the length of time it took to craft it. These accreditations aid in establishing consumer trust and broaden the market for artisanal goods.

Additionally, the centre will make it easier for artisans to take part in Shilp Charcha, a regular series of webinars that cover different facets of the business and industry. Additionally, My E-Haat seeks to build a sustainable ecosystem for craft-based businesses.