HCLTech is Fastest-Growing India-Headquartered IT Services Brand
On January 18, 2023, DAVOS, Switzerland, and NOIDA, India—(BUSINESS WIRE)— According to the 2023 Brand Finance Global 500 and IT Services 25 study, HCLTech is the Top 10 IT services company with the fastest-growing India-based IT services brand.
The research, presented at the World Economic Forum 2023 in Davos today, states that the brand value of HCLTech increased by 7% year over year to $6.537 billion. Brand Finance’s methodology includes evaluating the business strategy, consumer happiness and engagement, employee involvement, CSR & community, and more.
The publication of the research comes after HCLTech unveiled its new corporate identity and logo, which are supported by the distinctive positioning of “Supercharging ProgressTM.” HCLTech was also named the Official Digital Transformation partner of the New York Giants, New York Jets, and MetLife Stadium, and is an Official Cornerstone Partner of MetLife Stadium, as part of its ongoing efforts to increase awareness as a digital partner of choice for large international corporations. The Formula One® team Scuderia Ferrari and HCLSoftware, a branch of HCLTech, signed a multi-year agreement last year. The World Economic Forum and HCLTech have been partners for a long time. HCLTech has a pavilion on the Promenade and leaders have spoken at numerous sessions during the official Annual Meeting conference.
According to Jill Kouri, Global Chief Marketing Officer, HCLTech, “The growth in our brand valuation is an affirmation of our brand transformation efforts and how it mirrors our business performance delivering industry-leading growth supercharged by our positioning, our strong propositions, and our passionate people.”
Despite diminishing demand for IT services companies, David Haigh, CEO of Brand Finance, said it was wonderful to see HCLTech increase by 7% in its industry. With its differentiated services and solutions, “the brand is changing its perception and increasing awareness as a digital partner of choice for global organizations, as well as becoming an employer of choice for top talent.”
The company also unveiled its new employee value proposition (EVP), dubbed “Find Your Spark,” which emphasizes its dedication to assisting both current and prospective employees maximize their career potential and aspirations. The EVP is based on the broad tenets of opportunity, respect, and trusted employment.