Hero Motocorp and Indian Deaf Cricket Association collaborates As Social Cause Partner

Hero Motocorp and Indian Deaf Cricket Association partner for Social Cause Hero MotoCorp Ltd., the largest motorbike and scooter manufacturer in the world, has partnered with the Indian Deaf Cricket Association (IDCA). As part of its Corporate Social Responsibility (CSR) initiative “Khelo Hero” under the umbrella platform “Hero We Care,” the Company signed a Memorandum... Read More

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Hero Motocorp and Indian Deaf Cricket Association partner for Social Cause

Hero MotoCorp Ltd., the largest motorbike and scooter manufacturer in the world, has partnered with the Indian Deaf Cricket Association (IDCA). As part of its Corporate Social Responsibility (CSR) initiative “Khelo Hero” under the umbrella platform “Hero We Care,” the Company signed a Memorandum of Understanding (MoU) with IDCA here today in the presence of the players and senior officials, reaffirming its long-term support to the specially-abled team for a social cause.

The IDCA team will receive the necessary training tools as part of the partnership from Hero MotoCorp, one of the biggest corporate sports promoters in the world, in preparation for the upcoming Deaf International Cricket Council (DICC) T20 Champions Trophy 2022, which will be held in Sharjah, United Arab Emirates, between October 1 and 9, as well as the National Championships, which will take place later this year. In order to get the team ready for the international competition, Hero MotoCorp is also funding a training camp that will take place between September 16 and September 29.

Indian Deaf Cricket Association

Roma Balwani, CEO of IDCA, expressed his excitement over this collaboration by stating that “this long-term partnership of IDCA & Hero MotoCorp will immensely help in nurturing our players to prepare not only for the upcoming event by organizing the training sessions and also providing best-in-class equipment for the same, but also for future training camps as well. We appreciate them believing in us and helping us with this worthwhile cause.

“We are grateful to Hero MotoCorp for sponsoring us for the next championship,” stated Sumit Jain, president of IDCA. This kind act will enable us to assemble a world-class team made up of Indian talent and prepare them for competition at the national and international levels.

“As a responsible corporate citizen, we believe in meaningfully contributing to the general well-being of society by supporting youth sports, healthcare, and education,” stated Bharatendu Kabi, Head of Corporate Social Responsibility (CSR) & Corporate Communication, Hero MotoCorp. We are excited to work with the Indian Deaf Cricket Association and support the team for the forthcoming T20 Champions Trophy 2022 as part of this commitment (UAE). We are confident that their success in the championship will bring honour to the nation. We will also keep assisting the team as they get ready for the upcoming Indian National Championships.