CSR: Hindustan Coca-Cola Beverages to train 25,000 women in financial and digital literacy

Hindustan Coca-Cola Beverages

Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG firms, has announced that it will teach 25,000 women in financial and digital literacy across the country. For this effort, the corporation has teamed with the Y4D foundation, which will equip women from diverse backgrounds in various regions and bridge the skills gap in financial and technological understanding. 

The financial literacy training will cover fundamental concepts such as Banking Basics, Account Opening Procedures, Unified Payments Interface (UPI) training, Investment Guidance, Net Banking, and information on various Government Schemes for Women such as Beti Bachao Beti Padhao, Sukanya Sam Riddhi Yojana Nari Shakti, and Sukanya Sam Riddhi Yojana Nari Shakti. The digital literacy component, on the other hand, will cover topics such as Mobile Banking, Digital Market Linkage, and Cyber Safety and Security in order to provide these women with the tools they need to prosper in the digital world. 

The training will be delivered in a classroom setting in designated sites across the country. Beneficiaries will be identified and trained in groups according to their interests, needs, and present levels of digital and financial literacy. The goal is to provide a more focused and efficient learning experience. 

Hindustan Coca-Cola Beverages

“A key element of the culture at HCCB is to ensure an equitable environment, not only for our employees but also for the communities in which we operate,” said Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer, Hindustan Coca-Cola Beverages. We intend to contribute to the country’s economic progress by increasing these women’s financial literacy and digital competency. We believe that underprivileged women’s financial and digital inclusion is critical to unlocking their economic potential. 

“At HCCB, people are at the core of what we do, whether it’s our employees or the communities in which we operate,” said Gaurav Sharma, Chief People Officer, Hindustan Coca-Cola Beverages. For us, empowering women is not limited to HCCB as an institution, but extends far beyond society, resulting in long-term change. The training sessions will serve as effective conduits for uplift and equipping these 25,000 women with the necessary digital and financial skills, creating a beneficial ripple effect in the greater community. We’re excited to help build a more empowered, inclusive, and resilient society.” 

HCCB hopes to assist women in gaining financial independence and embracing the opportunities provided by the government and the digital world through this endeavor. HCCB has assisted various women-led self-help groups across the country, empowering them to manage their businesses today. Through this drive, HCCB hopes to generate more businesses.