CSR India Women Empowerment

#LEAVENOMOTHERBEHIND, an unconventional Mother’s Day initiative by Ketto India

Ketto India

#LEAVENOMOTHERBEHIND, initiative by Ketto India

This Mother’s Day, Ketto India launched a campaign called #LeaveNoMotherBehind to educate mothers who do not have the presence of family in their lives. Ketto, Asia’s largest crowdfunding site, chose to demonstrate its appreciation for moms by making their day full of joy and surprises. Every year, 1.31 lakh old women are abandoned in India, prompting Ketto India to recognize their presence in society.

Mothers have always been concerned with our desires since birth, but as we get older, it becomes our responsibility to satisfy our mothers’ wishes. Ketto sought to fulfill all of their dreams and spread happiness around them, from feeding her child home-cooked cuisine to taking her loved one to the beach and fulfilling her basic needs like clothes and medications.

Ketto India

“It is impossible to repay a mother’s priceless favors.” #LeaveNOMotherBehind is about acceptance of the mother who has been forgotten by their kid. The absolute least that can be done is to provide them the joy and happiness that they deserve. Ketto aspires to meet the needs and wants of the poor while simultaneously advancing society, according to Varun Sheth, CEO and Co-founder of Ketto India.

The world will never be able to praise moms enough for being wonderful role models and mentors to their children, helping them through the ups and downs of life. Ketto India thinks that a mother’s love is never limited, so why should one’s affection and care for her be?