Malaria No More India & Reckitt Benckiser on MissionZeroMalaria

Malaria is no longer a threat. India is thrilled to be collaborating on ‘#MissionZeroMalaria’ with Reckitt Benckiser. This program aims to raise health awareness and encourage the adoption of desirable behaviors in the community, in collaboration with the health system in the target region – Bareilly, Uttar Pradesh. MNM intends to attain this aim by using imaginative ideas and unique ways. This collaboration provides an excellent opportunity for MNM to contribute to India’s ambition of eliminating malaria by 2030, in line with the Hon’ble Prime Minister’s vision.

The country is nearing the conclusion of its malaria campaign, which necessitates focused and coordinated operations that rely on new tools, technology, and ideas. However, India must be tactical in identifying and prioritizing innovations. For example, when it comes to the WHO-approved RTS,S/AS01 vaccine, India must be cautious. Between 2015 and 2022, the country saw an 85.1 percent decrease in malaria cases and an 83.36 percent decrease in deaths, and it currently falls under the lower endemic zone, where the vaccine is ineffective.  More research on vaccine efficacy, safety, and cost-benefit analysis in Indian settings is required to determine the vaccine’s utility.

MissionZeroMalaria

Mr. Pratik Kumar, Country Director, Malaria No More India, added, “Ever since our inception in 2016, we have been supporting India’s aspiration of achieving a historic feat – eliminating malaria within our lifetimes.” We have helped to the advancement of important advocacy agendas by providing technical contributions through strategy workshops held at the national and state levels, as well as behavior change communication campaigns. #MissionZeroMalaria is yet another initiative through which we demonstrate our dedication to India’s malaria eradication goals, helping us to realize our Hon’ble Prime Minister’s vision of a #MalariaMuktBharat!”