CSR India

Mobile healthcare project launched in Assam through CSR initiative

Mobile healthcare project

Mobile healthcare project – HelpAge India, a non-governmental organization that addresses the needs of vulnerable elders, today launched a Mobile Healthcare Unit (MHU) in Guwahati district in collaboration with Procter and Gamble Health Limited as part of their CSR initiative – SEHAT, which is dedicated to building a healthier India. 

“Through the newly launched Guwahati MHU, we will be able to provide quality healthcare support to vulnerable and disadvantaged elderly people at their doorstep, which is a much-needed service in the district.” Every year, over 40,000 treatments will be delivered to senior persons and their communities. P&G Health Ltd. has been a long-standing partner with HelpAge India through its SEHAT initiative, and it continues to support our eldercare initiatives, including those in Puri (Odisha) and Khandwa (Madhya Pradesh). This collaboration with P&G means a lot to us. 

Mr. Milind Thatte, Managing Director, Procter & Gamble Health Ltd., and Sharmila Majumder, Territory Head – West Bengal and North East, attended the inaugural event and waved off the MHU from Gobardhan Grant village in the Kamrup Metropolitan District. 

Mobile healthcare project

“We believe that every individual, regardless of age, deserves access to quality healthcare,” stated Milind Thatte, Managing Director, Procter & Gamble Health Limited, of this effort. We’ve been working with HelpAge India since 2020, when we first began funding their Mobile Healthcare initiatives in Mumbai, which provide crucial primary health care to the city’s most vulnerable seniors. We reiterate our commitment to improving the well-being of the underprivileged elderly in rural areas around Guwahati by introducing the Mobile Healthcare Unit today.  

HelpAge runs one of the largest mobile healthcare programs in Asia. With these additions, HelpAge India’s MHU network now has a total strength of 160 across the country. MHUs provide medical relief and treatment to approximately eight lakh disadvantaged elders and their communities each year, encompassing some of India’s most remote locations where basic healthcare is almost unattainable. 

The mobile healthcare initiative relieves poor elderly people from long lines at hospitals, as well as transportation and medication expenditures. It distributes free medication on a weekly basis with the help of partners such as Procter and Gamble Health Limited. The MHU team continuously monitors the health of the disadvantaged elderly people. Beneficiaries receive health cards, and records of their treatment are kept.