Nanhi Kali new campaign tugs every heartstring by sharing stories of two girls
Nanhi Kali new campaign – The narrative of two Lajjos – a tiny girl and a beast of burden, the local buffalo – is told in Project Nanhi Kali’s new campaign by Ogilvy.
Project Nanhi Kali is a pan-India initiative that provides quality education to impoverished girls. The K.C. Mahindra Education Trust and the Naandi Foundation are working together to oversee the project. The project, which aims to help girls from low-income households complete ten years of schooling, has impacted the lives of nearly 500,000 girls in 14 Indian states.
Nanhi Kali believes that education encompasses much more than the academic curriculum given in schools. Nanhi Kali’s comprehensive development intervention paves the road for girls to develop into self-reliant young women capable of rewriting their own fates. Girls learn that they matter at Nanhi Kali, which is refreshing in a patriarchal world where girls are discriminated against.
Nanhi Kali new campaign
The new Nanhi Kali film elicits strong emotions as it depicts a young girl’s predicament via the eyes of a community buffalo. This hard-hitting and emotional movie conveys the message, which will influence each and every audience.
“At Nanhi Kali, we think that every girl should be in school,” Sheetal Mehta, Trustee & Executive Director, K.C. Mahindra Education Trust, said. A well-educated girl not only ensures her own success, but also that of her family, community, and country. Nanhi Kali has provided access to quality education to over 500,000 Indian females. It’s not just about having fun while studying, but also about fostering self-esteem and confidence in the females.”
“The essential mission of the Mahindra brand is to promote positive change to empower communities so that they Rise,” said Asha Kharga, Chief Customer & Brand Officer, Mahindra Group. The impact of Nanhi Kali exemplifies our mission in action. It brings Rise to life. As a result, it was time to take control of our storey.”
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