National Handloom Day – Indian handloom relevance
Today is National Handloom Day and it is Azadi Ka Amrit Mahotsav, or the 75th Anniversary of India’s Independence Day. This day, which is observed nationwide, honors India’s Swadeshi Movement (7th August 1905) which promoted domestic industries, particularly handloom.
Every year on August 7, National Handloom Day is commemorated with the primary goal of emphasizing the contribution of Indian handloom weavers to the socioeconomic growth of the country. The community of weavers is also to be financially empowered. Over lakhs of people, mostly women, have made a living from this industry.
National Handloom Day
Why handlooms are still useful today
Even after so many years of the Swadesh Movement, India’s old legacy of handlooms is still vital, if not more so. This is especially true given their environmental friendliness in the modern era, when energy crisis, pollution, and global warming are major threats. Additionally, handloom is very comfy and allows your skin to breathe, which is great for India’s climate.
Need to encourage handloom
Amrita Sabat, co-owner of the Odisha handloom saree company “Utkalamrita,” spoke on the need to promote handloom in the modern day, saying, “Handloom is very eco-friendly as no machines are used in this. Our nation has a sizable population of handloom weavers; if they quit their jobs, we will lose this legacy forever.
Handloom saree from Odisha
Additionally, handloom cloth is better for your skin than cloth created on powerlooms because it doesn’t discharge micro-pollutants like other cloths do. Handloom clothing is durable and can be passed down to future generations as well as worn for a lifetime. The market is flooded with copies today. Therefore, we make every effort to guarantee that the consumer receives genuine, original things, the Bhubaneshwar-based boutique’s proprietor remarked.
Cheaper knockoffs are overtaking the market.
Due to the little cost of handlooms, low-quality imitations overtake the market and threaten the livelihood of the genuine handloom weavers. Alolika Mitra, a resident of Kolkata and the owner of the company “Svaha by Alo,” shared Amrita’s sentiments.
Alolika said the following in response to the topic at hand: “There are products on the market that are imitated but are not made of handlooms but are marketed under the name, and the original weavers suffer. My relationship with our weavers is personal, thus I value their empowerment greatly. Thus, I make an effort to make sure they receive a fair wage and advise customers to always check a product’s authenticity before buying.
Why we ought to assist our weavers
Devleena continued, “It’s about time that we promote our own craft, the rich history of handloom, and our wonderful artists, the weavers, given the situation of handloom weavers in our nation. I adore anything made by hand, whether it’s a saree or any handmade item. No matter how exquisite their work, we must encourage our skilled weavers in all the states of India, some of them continue to live in poverty. The traders and middlemen receive a lot of money. I therefore considered helping the weavers. Shaajo was conceived as a result.
Increasing US demand for Indian handloom
Indian handloom is becoming more and more popular outside of our nation as well, in the US! According to Boston-based saree blogger Moitri Roy, “the US has a big market for handloom clothing, particularly sarees. This has, however, also resulted in a lot of false information being spread over here. Since the majority of people believe that handloom sarees are expensive, anything that is pricey can be claimed to be handloom. It really depends on the purchase you are making. Even now, a handloom saree can be purchased for just 800INR. As a result, shoppers must really pay attention to what they are purchasing and strive to “buy less but buy better.” A well-crafted handloom item can go a long way.