Tata Power join hands with CADRRE on World Autism Awareness Day
World Autism Awareness Day – New Delhi: In keeping with Tata Power’s philosophy of holistic and inclusive development, the Tata Power Community Development Trust (TPCDT) and the Center for Autism and Other Disabilities Rehabilitation Research and Education (CADRRE) today launched ‘PAY AUTENTION – A different mind is a gifted mind,’ India’s first digital Autism support network.
Autism Spectrum Disorder (ASD) is a neurodevelopmental disorder with varying degrees of severity that is characterized by difficulties in social interaction, communication, and restrictive or repetitive behaviour patterns. Symptoms typically appear in early childhood and last throughout a person’s lifetime. It is the world’s third most prevalent developmental disorder.
The effort aims to raise awareness about Autism Spectrum Disorder (ASD) and to assist people in understanding, accepting, and supporting people with Autism, as well as their parents and carers. The effort would help develop an auxiliary network of champions for differently-abled people in small towns and rural India, allowing them to get specialist treatment and assistance. Mentoring, skilling, and meaningful livelihoods for people with Autism will be possible through this platform. The project, which is based on Tata Power’s primary CSR goal of ‘Empowering with Care,’ is a significant step forward in the company’s inclusive growth strategy, which emphasizes equity, equality, diversity, and inclusion.
Tata Power Community Development Trust (TPCDT) and CADRRE hope to use this initiative to empower parents, caregivers, Anganwadi workers, public health centre workers, schoolteachers, social development organization staff, and social workers to be the primary identification and support champions for children and young adults with Autism.
World Autism Awareness Day
Mr. Natarajan Chandrasekaran, Chairman, Tata Sons, Dr. Praveer Sinha, CEO & MD, Tata Power, Mr. Himal Tewari, CHRO, Tata Power, Ms. Jyoti Kumar Bansal, Chief – Branding, Communications, CSR, Sustainability, Tata Power, and MS Foram Nagori, CSR Head, Tata Power, all spoke at the virtual launch event.
At the launch, G. Vijaya Raghavan, Honorary Director CADRRE, said, “CADRRE is extremely happy to collaborate with Tata Power in launching the PAY AUTENTION Autism support network, which will be the first step in creating a model that provides access to specialized experts and therapists to the remotest areas of our country.”
In the next years, this should become a platform that has an impact on the lives of numerous families affected by Autism.”
The initiative’s first phase will primarily focus on assisting children with autism, while the initiative’s second stage will empower young adults with life skills and vocational preparedness. The effort intends to build a support network with community champions such as corporations, disability and CSR influencers, schools and specialized educational institutions, government stakeholders, and NGOs/non-profit institutions, in addition to reaching out to the general public.
The collaboration aims to develop novel modules and engaging practices that will enable parents to have their children screened for autism in the early phases of their lives and, if necessary, receive a diagnosis. These autism-specific theoretical frameworks are critical because they can help youngsters live independently in the long run. Local partners, schools, social development institutes, and volunteers linked with the Tata Group and around Tata Power operations areas will initially be supplied pre-recorded information and monthly live seminars on the issue.
The programme was created and provided in partnership with CADRRE specialists that specialize in training children with Autism. This project will build a network of grassroots champions, enable early identification, first-level care, social skills, ways to make daily activities easier, sensory & motor development workshops – art & craft, dance, music therapy, physical & mental fitness, communication skills, and academic support, and workshops for sensory & motor development – art & craft, dance, music therapy, physical & mental fitness, communication skills, and academic support. A toll-free Autism support helpline has also been established at 18002099 488 to provide interactive support and much-needed professional assistance to families in need.
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